I am an experienced data professional with a focus on experimentation. Over the last decade, I have helped industry leaders like Meta and Booking.com scale A/B testing and place data at the core of their product strategy. My specialty is designing and building the infrastructure, statistics and culture essential to robust experimentation.
I value:
- Honesty: I will give you my unbiased opinion.
- Pragmatism: I care more about adding value than technical complexity.
- Learning: I will equip you for the future by giving not just the “how” but also the “why”.
Let’s discuss how I can help get your experimentation where it needs to be to grow your business.
My Services
Experimentation Training
Master the art and science of trustworthy A/B testing, navigate common pitfalls, and accelerate your business growth in tailor-made, interactive workshops.
Testing Support
Reveal invaluable customer insights and drive product growth through strategic experiment design and rigorous analysis.
Scaling Experimentation
Personalised guidance to evolve the maturity of your experimentation infrastructure, processes and culture.
